The Persistent Entrepreneur

Your Logo – Keep It Simple Stupid!

It may be tempting to create a big, flashy, full color logo at first. Resist the temptation! Eventually you will want to print it on shirts, pens, golf balls, etc. A big, flashy, full color logo will either be prohibitively expensive to print or won’t be possible to print at all. The fewer colors the more affordable it is to print as well. Think of some big brand companies logo’s you’ve seen and recognize. I bet they are either one or two colors and are very simple.

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